We want to replicate the bookshop experience online as much as possible, showing off a curated range of stock, books the shop visitors are greeted by when they walk through the door, books they are not necessarily going to find in an airport concession or on your average high street, books they are not going to think of looking for on the website of a multinational retail behemoth – because they did not know such books existed.

A bookshop is the best place to find a book you did not know you were looking for and we figured we wanted a website that did the same thing.